Innovative Counseling & Consulting, Inc. (ICC)

About This Client – Innovative Counseling & Consulting, Inc.

From the ICC website (re-design in-progress): “ICC has over 22 years of experience working with individuals, families and groups to reach their goals and full potential in life whether they be personal or professional goals. We welcome the opportunity to work with you to reach your goals and develop an individualized plan to reach your future successes.”

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The ICC Mission and Core Values

Mission Statement

“It is the Mission of Innovative Counseling & Consulting, Inc. to put people first; supporting them through the achievement of goals and the development of relationships within their community. We plan to do this through the concept of, “Doing the Right Thing”, without excuse.”

Core Values

“Innovative Counseling & Consulting, Inc. not only follows set ethical expectations, they also follow an intrinsic core value system in analyzing and determining the quality and basis of services to its clients through interactions as co-workers, and as an organization.” The following are Innovative Counseling & Consulting, Inc. Core Values:


“Faith though many times seen as a religious belief, is a human belief. We believe that faith and hope are at the center of every individual’s success, and that each is overwhelmingly responsible for organizational success. As an organization, we have faith that our services make a difference to each individual’s life that we are privileged to influence through our services.”


“Compassion is vital for all involved within our organization between team members and through our interactions with individuals receiving our services. We hope this is demonstrated within our relationships with other community organizations to benefit our clients and the community as a whole.”


“What does not grow is dying. We believe that growth as an organization happens only through the growth of our team members and the growth and success of the individuals we serve through our services. Healthy growth occurs in all aspects of life including: physical, mental and spiritual aspects of life.”


“Community involvement at the individual, group and organizational level is vital for community success. Innovative Counseling & Consulting, Inc. recognizes the value of diversity and the importance of working together for community success at all levels. We feel that our inspiration comes in the form of the individuals that walk through our doors on a daily basis. This includes individuals receiving our services, as well as our team members.”


“Transparency is vital in our organization as this helps us to maintain integrity and to build trust with individuals who receive our services, within our team member relationships, and our organizational relationships. We feel that when transparency is present it helps our organization function in a focused and successful manner ensuring future success.”

About This Project – Innovative Counseling & Consulting, Inc. (ICC)

Design Specs

These are the project design requirements. Create an online counseling services website for Innovative Counseling & Consulting, Inc. (ICC). Design details were freely left to the designer to develop a sample site. The design was accepted with only minor edits to the logo.

Project Fulfillment

The website cover / banner shown above includes a pexels photo with a new company logo. The circular logo orientation was inspired by the company’s previous logo. However, the text following the circular path was a marked change. The previous logo is is shown at the left.

To materialize the new full website design, I first conducted website analyses on the previous site and identified elements needing updates. I implemented the updated elements in the new design, sourcing counseling related images for illustration. The previous site had several pages without any images other than the previous logo.

The first two logo options were designed for the new ICC website. The third logo represents the second option with an all-white background and all-blue text. This was the only edit requested by the client.

The VistaPrint WYSIWYG (“What You See Is What You Get”) platform was already in place when this project was started. The image below is a viable representation of most of the previous pages. The images below are original layouts and assets designed for the ICC update at

ICC Home Page

ICC Blog Page
ICC About Us Page

ICC General Information Brochure

ICC General Info Brochure – Outside
ICC General Info Brochure – Inside

Images in this design are placeholders and will be replaced.

ICC Services Page

Behavioral Health Intervention Services (BHIS) Brochure

ICC BHIS Brochure – Outside
ICC BHIS Brochure – Inside
ICC Client Handbook

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